Launched the all-new 3 Series Convertible in North America. Media included TV, magazine, newspaper, Out of Home, and social.
The Commercial Closet Award:
Two of my outdoor boards for the 3-Series campaign won awards from the Commercial Closet Association. The Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for success in business and a safer LGBT society. From an article reporting on the award ceremony:
“…the crowd favorite seemed to be a BMW effort from GSD&M Idea City that won for outstanding print or outdoor appearing in mainstream media. The copy accompanying the hard-top convertible read in one instance, “When the top’s away, the car will play” and in another, “Hard Top. Firm Bottom.” See, what that means is … oh, never mind. If I have to explain, I’ll just embarrass us both.”