BMW Safety

Created a multi-media campaign for BMW Safety. BMW takes their safety record seriously and they wanted the world to know. With renowned photographer Andrew Zuckerman, my team and I interviewed BMW drivers who’d survived accidents. We filmed and photographed these survivors in order to record their stories for posterity. Media included: TV, print, digital, radio, auto show and dealership Out of Home, as well as a short documentary. Awards: GRAPHIS Advertising Annual 2010 GOLD WINNER, among others.

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